Spoogy

Make something people want

Nov 23
“ある企業がやってきて、「新しいトースターをデザインしてもらいたい」と言ったとします。私は「パンがどうカリカリになっていくかを研究しましょう」と答えるでしょう。相手は「いや、トースターのデザインをお願いしているんです。さあ、始めて下さい」とくる。トースターが何であり得るかという彼らの想像の世界は、狭いのです。しかしわれわれは、「われわれの仕事は、パンの歴史を見ることから始まるんです」と返事をする。” 僕たち、普段、デザインしてないんじゃない？（デザイン・プロセスのデザイン２）：DESIGN IT! w/LOVE
Posted at 4:19 PM 324 notes
Source: mitaimon

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